PROFESSIONAL
Headlines and blurbs I wrote for first assignment at Forefront Austin website.
Freelance Editor
April 2012- present
Forefront Austin
Copy editing, headlines, summaries and email blurbs for the ForefrontAustin.com website.
Executive News Editor
July 2004-August 2011
Austin American-Statesman, Austin, TX
I supervised 35 copy editors, wire editors and designers responsible for editing, presentation and timely production of all sections of the daily newspaper.
As an experienced journalist and newsroom leader, I upheld strong news values while solving staffing and logistical issues.
My responsibilities to maintain efficiencies and editing standards spread throughout the newsroom operation and I frequently was cited for anticipating and solving problems before they became critical.
I oversaw the transition from individual production desks to a universal desk by building consensus and fostering buy-in.
Developing strong editors with headline skills, crisp editing and thoughtful news judgment was important when downsizing.
I initiated in-house cross-training and additional enrichment in areas such as Search Engine Optimization and Alternative Story Forms.
My staff won numerous industry honors including national headline awards from the American Copy Editors Society 7 of the last 9 years.
Throughout my career, I coached and mentored many staffers who were promoted to positions of responsibility throughout the newsroom.
I was the assigning editor for the first Race for the Cure special section.
Special Assignment:
Editor, Susan G. Komen section
July 2010-October 2010
Austin American-Statesman , Austin, TX
In addition to regular duties I was the project manager for the 24-page Susan G. Komen Special Section, Oct. 24, 2010. Responsible for content development of stories, photos and graphics, I worked across all department lines with reporters and editors to deliver a comprehensive, informative report on breast cancer in Central Texas. The project met all deadlines with existing staff and resources and was praised by readers and organizers.
Deputy Features Editor
August 1990 – July 2004
Austin American Statesman, Austin, TX
Supervised about a dozen editors and designers in the production of Life & Arts and entertainment sections. Also projects and seasonal special sections.
During this time, statesman.com and Austin360.com were inaugurated and I worked with print and online staffs to establish protocols for editing, content sharing and efficient procedures.
Sunday Editor, Assistant News Editor, Administrative Editor, Copy Editor, Page 1 Designer
August 1980 – August 1990
Austin American Statesman, Austin, TX
Assumed increasing responsibilities throughout the newsroom operation.
Copy Editor, Wire Editor, Page 1 Designer
1977-1980
The Eagle, Bryan-College Station, Bryan, TX
A small newspaper is a great way to learn a lot — quickly.
Sandra Kleinsasser 