Monthly Archives: May 2012

I learned a thing or two

One of the most encouraging things that I’ve learned during my transition from journalist to business owner is that content is king in the non-newspaper world, too.

Sure, social media, apps and analytics get a lot of attention, but the smart people always remind you: If your content isn’t good, you are wasting your time.

That’s a heartwarming message for someone who values accuracy, credibility and clarity (not to mention spelling and grammar).

This week was a busy one, but somehow I managed to make it to three professional events.

Here are some tidbits I’ll share.

How does this fit in an iPhone?

  • At Get Down to Business at the Pickle Center, one speaker’s content stood out. Ruben Cantu of Core Media not only reminded us that video is today’s Web gold, but he gave us practical tips for affordable equipment and basic strategies. I’ll share the slide show when I get a copy. Also, I learned that I can get the iMovie app for $4.99 and should be able to edit video on my phone. I haven’t tried yet.
  • One evening I met some fellow writers and editors at the Professional Writers of Austin Roundtable. PWA is cohost of a Deadliners panel discussion on Thursday, May 31. They’ll be talking about risks of wildfire coverage and it looks like Jay Janner if one of the panelists.
  • Finally, I sat in on the monthly Content Marketing Meetup where Nando Caban-Mendez broke the blogging process into around 27 parts. Now, you know I love a system, but today I am only using two of them. Nando is creating a Do-It-Yourself Internet Marketing Club. It hasn’t launched yet, but here is the website. I’m looking forward to taking a look.

If you get a chance to hear Ruben or Nando speak, you should take advantage of their generosity.

Random event:

The next Women in Communication webinar is June 5 at noon with speaker Anne Witkavitch presenting “Repurposing Written Material for Social Media Content.” Registration links for this webinar will be available on the AWC website June 1.


If you like this sort of info, encourage me by following this blog. Thanks


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Filed under Content, Events, Kleinsasser & Co., Uncategorized

Check out these writing and editing updates

Thanks to Kathy Warbelow for writing with authority about Writing with Authority. She was a guest blogger for the Professional Writers of Austin blog.

Stay tuned to see posts from Lana Castle, Karen Aroian, Raeanne Martinez and more Austin writers and editors. (I’ve been the guest blog editor for May and it’s been fun working with pros from all over town.)

Here are some upcoming events that sound interesting. Maybe  I will see you there:

How to use video to market your business with Ruben Cantu, Wednesday May 9. This is a lunchtime session offered by Freelance Austin. Free for members, check out the website.

Ignite Your Inner Bombshell – In Business and Life, Friday May 11, Ellie Scarborough, former NBC reporter and owner, Media Bombshell and Pink Kisses Website. This one is a Women’s Chamber of Commerce luncheon and isn’t exactly cheap, but the Italian food is good at Maggianos and Ellie is an informative and entertaining speaker.

Panel discussion on “From Inspiration to Perspiration: The Drafting & Revision Process” from the Texas Writers League. May 17 at BookPeople and it is free.

July Writers retreat in Alpine, also from TWL. Discounted rates to stay in dorms at Sul Ross! Here’s the link.

OK, that’s good for now. Get out there and use your words!

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Filed under Events