One of the most encouraging things that I’ve learned during my transition from journalist to business owner is that content is king in the non-newspaper world, too.
Sure, social media, apps and analytics get a lot of attention, but the smart people always remind you: If your content isn’t good, you are wasting your time.
That’s a heartwarming message for someone who values accuracy, credibility and clarity (not to mention spelling and grammar).
This week was a busy one, but somehow I managed to make it to three professional events.
Here are some tidbits I’ll share.
- At Get Down to Business at the Pickle Center, one speaker’s content stood out. Ruben Cantu of Core Media not only reminded us that video is today’s Web gold, but he gave us practical tips for affordable equipment and basic strategies. I’ll share the slide show when I get a copy. Also, I learned that I can get the iMovie app for $4.99 and should be able to edit video on my phone. I haven’t tried yet.
- One evening I met some fellow writers and editors at the Professional Writers of Austin Roundtable. PWA is cohost of a Deadliners panel discussion on Thursday, May 31. They’ll be talking about risks of wildfire coverage and it looks like Jay Janner if one of the panelists.
- Finally, I sat in on the monthly Content Marketing Meetup where Nando Caban-Mendez broke the blogging process into around 27 parts. Now, you know I love a system, but today I am only using two of them. Nando is creating a Do-It-Yourself Internet Marketing Club. It hasn’t launched yet, but here is the website. I’m looking forward to taking a look.
If you get a chance to hear Ruben or Nando speak, you should take advantage of their generosity.
The next Women in Communication webinar is June 5 at noon with speaker Anne Witkavitch presenting “Repurposing Written Material for Social Media Content.” Registration links for this webinar will be available on the AWC website June 1.
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